4 intelligent elements of successful digital transformation

Don’t flirt with digital – give it the respect it deserves. Those who don’t act will fall behind quickly

Sourced through Scoop.it from: www.information-age.com

Digital transformation is a whole-scale change to the foundational aspects of a business – from the business operating models to infrastructure – through the application of digital technology.

In Sopra Steria’s recent survey of 120 FTSE 500 companies, the majority (64%) said they implemented digital projects to update their existing legacy infrastructure, streamline processes and reduce costs.

However, many (60%) also said they are seeking to increase customer engagement by improving the experience they offer their customers.

But according to research by Sopra Steria, it is not necessarily a determinant of success – 84% of organisations confess they could be better exploiting digital.
There are four intelligent elements that form the basis of a rewarding relationship with digital.

  1. ‘Deep thinking’ about the business context
    Always make sure you have a clear understanding of the business goals you are pursuing.

  2. Commitment to ‘sustained value’
    Deliver results – however minimally viable – early and keep focusing on building outcomes forever. There is no steady state.

  3. Rely on ‘networked knowledge’
    Build a platform of partners that will enable you to get the best help when you need it.

  4. See your relationship with digital in terms of building a ‘fluid enterprise’
    A successful digital venture is agile, lean and able to adapt to the future demands of business change.

People.ai is using machine learning to rewrite the sales ops playbook

People.ai, a company bringing machine learning algorithms to sales operations, is emerging from stealth. The platform uses machine learning tech to give..

Sourced through Scoop.it from: techcrunch.com

Remarkable start-up provides an example of combining multiple sources of information about the sales process to provide a dashboard of sales success.    

 

The details:

  • Love that Y Combinator which is in my hometown is a startup accelerator based in Mountain View, CA. invests a small amount of money in a large number of startups (most recently 68). People.AI is part of their summer run.

  • People.AI is working with 50 organizations to gain access to  email, calendar, phone, WebEx, conference tools and other data sources to automate what is a traditionally manual and error prone sales tracking process. Solution provides insight into  what deems to be the average best way to close a deal. So not only is the tech able to see what a salesperson did correctly, but also where they deviated from the playbook.

  • The solution provides insight into what deems to be the average best way to close a deal. So not only are you able to see what a salesperson did correctly, but also where they deviated from the playbook.  

  • This insight is providing a hugh amount of transparency and insight that hasn’t been available before. This is a powerful value proposition.