Don’t flirt with digital – give it the respect it deserves. Those who don’t act will fall behind quickly
Sourced through Scoop.it from: www.information-age.com
Digital transformation is a whole-scale change to the foundational aspects of a business – from the business operating models to infrastructure – through the application of digital technology.
In Sopra Steria’s recent survey of 120 FTSE 500 companies, the majority (64%) said they implemented digital projects to update their existing legacy infrastructure, streamline processes and reduce costs.
However, many (60%) also said they are seeking to increase customer engagement by improving the experience they offer their customers.
But according to research by Sopra Steria, it is not necessarily a determinant of success – 84% of organisations confess they could be better exploiting digital.
There are four intelligent elements that form the basis of a rewarding relationship with digital.
‘Deep thinking’ about the business context
Always make sure you have a clear understanding of the business goals you are pursuing.
Commitment to ‘sustained value’
Deliver results – however minimally viable – early and keep focusing on building outcomes forever. There is no steady state.
Rely on ‘networked knowledge’
Build a platform of partners that will enable you to get the best help when you need it.
See your relationship with digital in terms of building a ‘fluid enterprise’
A successful digital venture is agile, lean and able to adapt to the future demands of business change.
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