Analytics is driving changes in project governance in marketing teams. #pmot #analytics
Sourced through Scoop.it from: cmo.marketo.com
Analytics is driving changes in project governance in marketing teams.
Category Archives: News
Google Discovered These 3 Factors Make a 38 Percent Difference in Team Performance
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Why the best team players beat all-stars.
Sourced through Scoop.it from: www.inc.com
Project Managers! Google has data-driven advice for managing teams.
The Hidden Side Effects of Using Big Data to Better Understand Your Customers
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Learn what common pitfalls to avoid when using big data to improve customer service and grow customer relationships
Sourced through Scoop.it from: blog.kissmetrics.com
Analytics Project managers! Outstanding overview of use cases and challenges of working with Big Data. And an amusing definition of Big Data -> hint – its messy:-)
Why Marketers Can’t Afford to Chase a Silver Bullet Strategy
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Too many marketers chase a “silver bullet” strategy, in which a single tactic will address all their challenges. Here’s what to do instead,
Sourced through Scoop.it from: www.convinceandconvert.com
Project Managers can drive the creation of a customer journey map. Then they can work with stakeholders to understand key measurements (and data available) at each key touch point. This drives an analytics approach for Marketing Organizations.