The Hidden Side Effects of Using Big Data to Better Understand Your Customers

Learn what common pitfalls to avoid when using big data to improve customer service and grow customer relationships

Sourced through from:

Analytics Project managers! Outstanding overview of use cases and challenges of working with Big Data.  And an amusing definition of Big Data -> hint – its messy:-)

Why Marketers Can’t Afford to Chase a Silver Bullet Strategy

Too many marketers chase a “silver bullet” strategy, in which a single tactic will address all their challenges. Here’s what to do instead,

Sourced through from:

Project Managers can drive the creation of a customer journey map. Then they can work with stakeholders to understand key measurements (and data available) at each key touch point. This drives an analytics approach for Marketing Organizations.