Why Marketers Can’t Afford to Chase a Silver Bullet Strategy

Too many marketers chase a “silver bullet” strategy, in which a single tactic will address all their challenges. Here’s what to do instead,

Sourced through Scoop.it from: www.convinceandconvert.com

Project Managers can drive the creation of a customer journey map. Then they can work with stakeholders to understand key measurements (and data available) at each key touch point. This drives an analytics approach for Marketing Organizations.

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