Too many marketers chase a “silver bullet” strategy, in which a single tactic will address all their challenges. Here’s what to do instead,
Sourced through Scoop.it from: www.convinceandconvert.com
Project Managers can drive the creation of a customer journey map. Then they can work with stakeholders to understand key measurements (and data available) at each key touch point. This drives an analytics approach for Marketing Organizations.
Please note: I reserve the right to delete comments that are offensive or off-topic.