Ash has another trailblazing book following his success of Running Lean. Is your “big idea” worth pursuing? What if you could test your business model earlier in the process—before you’ve expended valuable time and resources?
Running Lean: Iterate from Plan A to a Plan That Works, created a breakthrough way of looking at all the business model components needed for new product launches. This book looks at key questions of:
Scaling Lean looks at key questions of:
– Is this business idea worth pursuing,
– What are key metrics, and
– What areas are riskiest at early learning stages of growth?
This book is required reading for any engineering, product management or project office (PMO) leader pursuing growth strategies in their portfolio. Note: Intrapreneurship is the act of behaving like an entrepreneur while working within a large organization.