Here’s how Amazon Prime, Heineken, and BuzzFeed do Analytics.
Sourced through Scoop.it from: hbr.org
Do you ever see an article you wish you wrote? Well HBR article is it for me as I believe in chasing the business problem vs only looking at only the data & anticipating that it may provide insight. HBR agrees & counters the common wisdom of looking at data first to “find” insights and instead states that “Companies that have been successful in harnessing the power of data start with a specific business problem and then seek data to help in their decision making.” It then provides 3 examples; Amazon Prime, Heineken and Buzz Feed. A short yet powerful read! https://hbr.org/2016/08/extracting-insights-from-vast-stores-of-data?