This is a must read for every Mobile Project Manager and Product Developer. It is an intelligent read of both the trends in the mobile industry and a lens for which all Product Owners and Entrepreneurs must approach mobile development.
No Simplistic Step by Step Guidebook
SC deftly provides rules and examples for mobile application examples in this book. No product is the same. No market is the same. No company or entrepreneur is the same. Any approach which suggests growth hacking success through a sequential process is flawed.
This is Mentoring in a Book
SC presents three rules for developing compelling mobile products. She goes into specific principles for these rules and SC presented guiding principles for both design elements and business model mindsets. Priceless!
Lean Startup Thanks!
Also a special callout to the Lean Startup team for hosting this event. Love the energy, education and evangelism of:
Melissa Z Moore. Melissa is co-founder of Lean Startup Co. and Executive Producer of Lean Startup Week, the company’s flagship product. As the executive producer, Melissa is responsible for strategy and revenue, and oversees the conference production teams, and
Anita Law who is Lean Startup Co.’s Fantastic Business Development Manager.
Ash Maurya Scaling Lean
Ash has another trailblazing book following his success of Running Lean. Is your “big idea” worth pursuing? What if you could test your business model earlier in the process—before you’ve expended valuable time and resources?
Running Lean: Iterate from Plan A to a Plan That Works, created a breakthrough way of looking at all the business model components needed for new product launches. This book looks at key questions of:
Scaling Lean looks at key questions of:
– Is this business idea worth pursuing,
– What are key metrics, and
– What areas are riskiest at early learning stages of growth?
This book is required reading for any engineering, product management or project office (PMO) leader pursuing growth strategies in their portfolio. Note: Intrapreneurship is the act of behaving like an entrepreneur while working within a large organization.
Analytics Project Team Maturity Model
Running an analytics project is not like any other project. There are only a handful of organizations who are running data projects that link data-driven initiatives to corporate innovation goals. This shows that knowledge on how to run a Big Data project isn’t widely understood by most companies. Analytics projects also fail more than other projects so there are risks which most organizations ignore in their haste to get into the data-driven project space. Who says so?
Few Organizations Have a an Analytics Project Process or Plan
According to PwC, a consulting firm powerhouse, only 4% of companies have an effective data strategy. So doing the nonquant-intensive math, this means that 96% of global organizations neither have a process, nor a plan that allows them to use their data assets for competitive growth or internal improvements. To See this Sad Math Summary, click [here][PwC]. [Pwc]: http://www.cio.com/article/3003538/big-data/study-reveals-that-most-companies-are-failing-at-big-data.html
Most Analytics or Big Data Projects Fail
According to Gartner, most projects fail as projects are treated just like any other project. To see this Second Sad Summary, click [here][Gartner]. [Gartner]: http://analytics-magazine.org/the-data-economy-why-do-so-many-analytics-projects-fail/